While working as a freelance videographer for Ideal Photos (http://www.ideal-photos.co.uk/), Lee asked me to create an outdo for the videos I edited and put together as a promotional tool.

The final product conveys the photography side of things by introducing each part of the text with a camera flash, and then finishes with a film burn to add a nice retro feel to it.

It was all put togethor in After Effects, after the first attempt didn’t turn out as I hoped.